A strong, consistent brand helps small businesses stand out, build trust and turn every customer interaction into loyalty and ...

Travis Hess became CEO of BigCommerce in October 2024 and led the company's rebranding to Commerce in August 2025.

Perhaps the biggest takeaway from the new research is exactly that: consistency compounds creativity. The research tracked ...

Explore Lounge Lizard’s expert guide to building a rebranding strategy that drives real business impact. Penned by Lounge Lizard Co-owner Ken Braun, the new piece explores how rebranding in 2025 goes ...

One of Bryan Stephens’ goals for this year is the creation of a new brand identity for his region. “People always ask me, ‘Where is Hampton Roads?’” says Stephens, president and CEO of the Hampton ...

The concept of rebranding Mid-Market to Lower Hayes stems from a desire to attract new tenants and revitalize a neighborhood that has seen a significant decline in activity and reputation ...