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Roku Shares Climb on Advertising Deal with Amazon
Shares of Roku jumped after the company teamed with Amazon.com to give advertisers access to more than 80% of internet-connected TVs in the U.S. The stock was up 7.7% at $80.16 in midday trading. Shares were changing hands at $54.51 this time a year ago. Amazon's stock was recently up 1.3% at $214.92.
This collaborative effort represents a major step forward in making TV advertising more accessible and efficient. Roku ...
Roku and Amazon estimated that their partnership will enable marketers to sell ads to a combined audience of about 80 million ...
JP Morgan analyst maintains Overweight rating on Roku after strategic partnership with Amazon. Platform-level integration ...
Is Roku's new deal with Amazon a game changer for streaming ads? Find out how the market reacted and what to watch next.
Roku stock jumps as new ad partnership with Amazon promises wider reach and stronger ad revenue growth amid CTV competition.
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