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Roku Shares Climb on Advertising Deal with Amazon
Shares of Roku jumped after the company teamed with Amazon.com to give advertisers access to more than 80% of internet-connected TVs in the U.S. The stock was up 7.7% at $80.16 in midday trading. Shares were changing hands at $54.51 this time a year ago. Amazon's stock was recently up 1.3% at $214.92.
Inc to Buy from Hold saying that a new advertising partnership with Amazon (NASDAQ:AMZN) will begin to lift the streaming platform’s financial results starting in 2026.
JP Morgan analyst maintains Overweight rating on Roku after strategic partnership with Amazon. Platform-level integration ...
Roku and Amazon estimated that their partnership will enable marketers to sell ads to a combined audience of about 80 million ...
Is Roku's new deal with Amazon a game changer for streaming ads? Find out how the market reacted and what to watch next.
In today’s Digest, we cover UK broadcasters launching a self-serve TV ad marketplace, Roku and Amazon striking a deal to ...
Roku stock jumps as new ad partnership with Amazon promises wider reach and stronger ad revenue growth amid CTV competition.
Advertisers win by reaching a larger audience. Consumers win by seeing fewer repeat ads. Amazon and Roku win by taking a step ...
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