When SRAM first set out in 1987 with the goal of making riding your bike better, they did so with a single product: the Grip Shift. Built on the dream of being able to shift without removing your hand ...

Did you know that you can build up a geared bicycle without shifters and have it work flawlessly? It’s true. And it’s one of my favourite yet little-known features of SRAM’s wireless AXS ecosystem.

The story of SRAM's Advanced Development team, and how sometimes the products the public never sees are the ones which shape the future When you purchase through links on our site, we may earn an ...

Electronic shifting is a bike gear system that uses buttons and small motors to change gears instead of traditional mechanical cables. When you press a button, an electric motor moves the chain ...

The Buffalo Bicycle Utility S2 has won an award from Eurobike and earned a German Design Award. With components designed by cycling industry giant SRAM and made from heavy steel, the bike has rim ...