Alexa itself describes the persona as operating on the motto “help first, judge always,” delivering “reality checks delivered ...

After launching three Alexa Plus personality styles last month, Amazon on Thursday introduced a fourth option, Sassy. The new Sassy style joins the existing lineup of Brief, Chill and Sweet. Changing ...

Brief, Sweet, and Chill options launched in January for Alexa Plus, and now there’s also Sassy, an “unfiltered personality with razor-sharp wit, playful sarcasm, and occasional censored profanity.” ...

Alexa+ is getting a personality upgrade with four new styles: Brief, Chill, Sweet, and Sassy. While functionality remains the same, users can now choose how Alexa responds, from direct to enthusiastic ...