We explore the world of color — from how we perceive it, to efforts to describe and differentiate its many shades.

Can color affect the way we feel? Scientists say yes. Learn why McDonald’s uses yellow in its packaging and why stop signs are red. Science Trek is available to stream on pbs.org and the free PBS App, ...

You may know someone who can’t tell the difference between specific colors — and there is a scientific reason it could be happening. The condition is known as color blindness. To share a better ...

Color blindness, or color vision deficiency, causes a person to see colors differently from most other people. There are several types of color blindness. Color vision deficiency or loss has multiple ...

This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

A new discovery has unraveled why we sometimes see colors that aren't there. The phenomenon of "color afterimages" is when you see illusory—or false—colors after staring at real colors for a longer ...

The Pantone Color Institute has been naming Color of the Year for 25 years Getty Since 1999, the Pantone Color Institute has made its selection for the Color of the Year. Some hues have been selected ...

Scientifically speaking, white and black are not considered colors. I know you can see black and white, but how light works may make you think differently about them as colors. First, let's talk about ...