Discontinuation rumors are swirling around the Rolex GMT-Master II “Pepsi," which is causing prices to skyrocket on the watch ...

Add Yahoo as a preferred source to see more of our stories on Google. As interest in one-of-a-kind timepieces continues to grow, watchmakers and jewelers alike are having fun modernizing bestselling ...

Add Yahoo as a preferred source to see more of our stories on Google. The website for The Keystone, a high-end vintage watch dealer in Los Angeles, features a section dedicated to “holy grails,” or ...

Even if you don't know anything about watches, you've darn well heard of "Pepsi." And we're not talking about the drink. We're speaking about the bi-color, blue-red bezel insert that instantly gives ...

As interest in one-of-a-kind timepieces continues to grow, watchmakers and jewelers alike are having fun modernizing bestselling models. The customizer also added its branding to the dial, but none of ...