In 1992, PEPSI partnered with Shaquille O’Neal and Reebok for the first time, a celebration of the big man who was taking Orlando and the league by storm. Fast forward 32 years, and Shaq is as buzzy ...

Shaquille O'Neal isn't just known for his dominance on the basketball court or his $500 million net worth as a savvy business owner. He also stands by his principles, even when it means leaving ...

Last year, Shaq leveraged his role with Reebok to bet on Angel Reese while she was still in college. As a result, the Chicago Sky forward now has a new signature shoe deal with the apparel company.

Reebok made the announcement as the shoe company aims to rebuild its reputation in team sports after leaving Adidas and being acquired by Authentic Brand Group for $2.46 billion in 2022. Reebok ...

Many sports fans consider the 1990s as the golden era of sneakers and basketball. If that is the case, then Shaquille O'Neal is one of the most important figures of the decade. Some of O'Neal's ...

Success is all Shaquille O'Neal knows. The Basketball Hall of Famer dominates every industry he touches with a smile on his face: sports, entertainment, footwear, and now candy. Can you dig it?

After having success with The Pump, Reebok wanted to make an even bigger impact on the court in 1992. "What we needed was a larger than life presence, a basketball prodigy that would forever change ...

LOS ANGELES (AP) — Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make ...

It does not matter how much time passes; fans of the Los Angeles Lakers will never stop reminiscing about their teams of the early 2000s. Not only were those Lake Show squads the last NBA team to ...

Devin Booker let it be read loud and clear again on Tuesday that he's not following in Shaq's size 22-footsteps to Reebok. The Phoenix Suns superstar Booker, who’s signed with Nike, went even deeper ...

Not sure whether you heard, but Shaq announced his retirement yesterday. You remember him, right? I hope so. ‘Cause back in the day y’all used to be tight. Hell, even before he signed that big deal he ...