Shopify quietly announced a program where it will buy Meta and Google ads for its sellers. Shopify is pitching the product as a way for its merchants to acquire new customers. This new ad product ...

Shopify this week became the first e-commerce platform to integrate with Microsoft Advertising, expanding its ad-buying tools for web merchants to the Microsoft Search Network, per a company blog post ...

Shopify Audiences, the ecommerce platform’s ad tech integration product, doubled its partner roster on Monday and announced new ad targeting and analytics features. Shopify Audiences debuted last year ...