I worked at Mastercard for the last ten years, in the San Francisco office, building card-linked offer solutions to drive merchant loyalty. It’s a fascinating business, where cardholders receive ...

Google has announced a new set of Merchant loyalty offerings, giving retailers a way to surface existing member perks. Retailers who have loyalty offerings to their customers, such exclusive pricing, ...

The separate loyalty card may become a relic now that retailers can tie their loyalty programs into customers’ credit and debit cards. A new service called SingleSwipe, from loyalty marketer ...

Over the past few years, card-linked offers (CLO) have emerged as the next "it digital advertising channel and is angling to underpin daily-deals platforms that haven t delivered the long-term ...

Integration enables retailers and other merchants to build relationships with customers through more accessible loyalty, rewards and other programs in their mobile wallets ATLANTA, Jan. 14, 2020 ...

Yoco’s new loyalty programme, launched at Yoco Next, gives independent merchants something large retailers have had for ...

Every B2B merchant understands the importance of strong and enduring customer relationships. It’s estimated that it costs five times more to gain a new customer than to keep one, and loyal returning ...

This article appears in the April 2, 2009, edition of ISO&Agent Weekly. Today's economy is about nurturing merchant loyalty to ensure residual income remains fixed to the agent or ISO. While ...

Yoco's new loyalty programme, launched at Yoco Next, gives independent merchants something large retailers have had for decades - a simple, built-in way to reward the customers who keep them alive.