It’s no accident that Skechers targeted women with many of their commercials.

A few highlights: DirecTV promotes DirecTV Perks, its new loyalty program. Nintendo calls Nintendo Switch “the home of Mario and friends.” And Skechers hypes its Slip-in Pants.

Skechers is returning to the Super Bowl for the 11th time with a commercial featuring Mr. T to remind the Big Game’s audience that that the brand has never had a ‘t’ in its name.