People inspired by social media to make homemade slime for fun -- and in some cases, profit -- are helping the bottom line of Newell Brands (NWL), the parent of Elmer’s Glue. That’s because the ...

PHILADELPHIA (CBS) — Slime-making has become such a craze that Elmer's is hoping kids of all ages around the U.S. will help them create new slime recipes in their inaugural competition of the Ooey ...

ATLANTA, Dec. 13, 2019 /PRNewswire/ -- Elmer's® partnered with digital content creators to complete epic slime challenges in the "Elmer's What If?!" campaign. As a culmination of this successful 2019 ...

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Newell Brands, the parent of Elmer’s Glue, said Tuesday it is currently upping production of the iconic school glue to keep up with a massive surge in sales that the company attributes to the ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. ST. LOUIS (KTVI) – Making homemade slime has ...

In late February 2017, news stories about homemade "slime" (a mixture of white glue, water, sodium borate, and food coloring causing a purported shortage of Elmer's Glue were popular on social media: ...

Has a kids crafting craze brought glue makers to their knees? Parents across the country are reporting a shortage of glue in stores and many are naming the simple, do-it-yourself "slime" as the ...

It has become a social media sensation and even led to a run on glue sales. We're talking slime — and not the green liquid Nickelodeon famously dumps on celebrities. And for many young people on ...

Squishmallows slime, ‘Star Wars’ themes, and more from their holiday wish list. My 9-year-old can’t get enough of slime, and I can see why—it offers hours of hands-on fun, creativity, and stress ...

Save this article to read it later. Back in 2017, when the slime phenomenon was still in its infancy, we talked to then-15-year-old slimefluencer Alyssa J. (a.k.a. @craftyslimecreator) to get the ...

You just can't get glue to stick around right now. Bottles of the gooey white stuff are flying off the shelves as a kids' crafting craze is leading to temporary shortages. They're making "slime." It's ...