Small business owners often choose their field based on what they know best, but overlook the important marketing exercises necessary to constantly attract new business and grow. More important than ...

Did your small business grow last year? What are you planning to do in the coming year to extend or trigger growth? Every business should take time to evaluate their marketing strategy, determining ...

Starting a business isn’t easy and your expertise doesn't usually include marketing. Even if your product is in high demand, it is a challenge to let customers know where and when they can buy it.

Marketing can feel daunting—especially for small businesses that may not have the same resources as larger corporations. However, with a bit of creativity and strategic planning, I believe that small ...

Since the advent of the Internet, small business marketing teams have had to constantly update their efforts. Just 20 years ago, social media was in its infancy, traditional print advertisements were ...

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Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

Opinions expressed by Entrepreneur contributors are their own. One of the biggest challenges for small business owners is getting a break from the day long enough to focus on marketing. This is a big ...

Customizing your small business offerings and online presence for local relevance is essential for growth, influencing how customers find and choose you. Localized marketing not only fosters community ...

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These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...