In this episode, we discuss Instagram's roots as a visual platform, strategy for video, best practices for the app, and more.

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience. Many, or all, of the products featured ...

As legacy media competes with large-scale social platforms, executives must learn how to participate in the creator economy or risk extinction: TikTok-style shorts as a discovery tool can help. By ...

Social media branding is a powerful marketing tool. Learn why it matters, how to do it right, and tips for improving your social branding. Remember the days when social media was a “maybe” or a ...

Social media isn’t only a way to connect with others — or at least, feel like you’re connecting with them — it’s also, potentially, a way to make money. This is because as much as social media ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...

What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What ...

Grocers typically use social media to show off what they bring to shoppers’ tables, from seasonal products to fresh meals. At the end of the day, though, most grocers’ social media pages end up ...

You’ve poured months—maybe years—into your game. The mechanics are tight, the art pops, and the story hooks players from the first minute. But here’s the hard truth: none of that matters if nobody ...