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Florence delays $76.6M Hard Rock Reverb project to early 2029, as Council set to establish new timeline

Florence's plan to transform a shuttered motel into a Hard Rock Reverb hotel faces delay, shifting completion back nine ...
WAFF

Florence city leaders approve plan for new hotel downtown

FLORENCE, Ala. (WAFF) - Florence leaders are moving forward to bring a new Reverb Hotel by Hard Rock to the downtown area. On Monday, the Florence City Council approved a resolution on an incentive ...