Keep your head above water, if you can.

The CEO transition is unlikely to change the company's direction overnight, but Ternus' success will ultimately be judged on ...

For nearly two years, the knock on Apple (NASDAQ:AAPL | AAPL Price Prediction) was that it had fallen behind in artificial ...

CNBC's MacKenzie Sigalos reports on whether higher device and services prices can offset slower unit growth, rising costs, ...

Tim Cook is the chief executive officer of Apple and a member of its board of directors. Since succeeding co-founder Steve Jobs, Cook has led the company through a period of substantial expansion, ...

Elon Musk said soaring memory costs are the "biggest price jump in anything I've ever seen" and that the solution is "MUCH higher production." ...

Apple's stock rose after hours on iPhone revenue that handily beat Wall Street's estimates. CEO Tim Cook talked China, AI, and the memory shortage.

Apple says soaring memory chip costs driven by AI demand have forced it to raise prices of iPads and MacBooks, with more products potentially affected.

After 15 years at the helm, Tim Cook is stepping down as CEO of Apple and handing over the reins to the company’s senior vice president of hardware engineering, John Ternus. Cook, who joined Apple in ...

The major chip deal with Broadcom is part of Apple's American Manufacturing Program.

Apple CEO Tim Cook begins his day very early, often at 4 a.m. He prioritizes reading hundreds of customer and employee emails ...

Add Yahoo as a preferred source to see more of our stories on Google. As Apple CEO, Tim Cook's day starts before 5 a.m. and is full of hourslong meetings. Cook is a very private person, but has given ...