For the first time since Nielsen began tracking total television viewing across broadcast, cable, and streaming in its monthly “The Gauge” report, broadcast viewership has surpassed cable. Since 2021, ...

Streaming viewership captured 47.5% of television in December 2025, eclipsing its previous record set in July 2025 to achieve the largest share of TV ever reported in Nielsen’s monthly snapshot of ...

Nielsen’s "Gauge" report for May showed that TV viewership through streaming overtook broadcast and cable combined, a new milestone in the U.S. media sector. "Streaming reached a historic milestone in ...

Streaming TV platforms posted the best share results ever in February at 43.5% -- just behind legacy TV broadcast and cable's combined 44.4% share, according to Nielsen's Total TV/Streaming snapshot.

Although there was an expected seasonal decline in March (6%), streaming platforms boosted their share to 43.8%, a new record (up from 43.5% in February), according to the Nielsen Total TV/Streaming ...

Streaming has outpaced the combined share of broadcast and cable TV viewing for the first time ever, according to a new Nielsen report. Streaming's growth has been driven by three main factors: free ...