Time to move beyond billboards: Australia’s tourism strategy needs to embrace the personal

In 2025, travellers are scrolling TikTok, watching Instagram reels, and browsing peer reviews. Tourism campaigns should meet ...
Travel Weekly

Tourism Australia encouraged by a strong July

Tourism Australia has launched the second chapter of its "Come and Say G'day" campaign. Photo Credit: Mira Horwitz TORRANCE, Calif. -- U.S. visitation to Australia was flat from July 2024 to June of ...
Yahoo

Robert Irwin on Being the New Face of Australia, His ‘DWTS’ Debut and That Viral Underwear Ad

In his global campaign with Tourism Australia, the wildlife conservationist and media personality is sharing his deep love of home by inviting American travelers to “Come and say G’day.” After all, a ...

Aussies are rushing to visit China, but the love is not being returned

China has surged in popularity among Australian travellers, with many more Aussies now travelling to the mainland than before ...

What do John Cena, AC Milan and Coldplay have in common? Ask Tourism WA

Why is one of the leading superstars of a US cultural touchstone bidding au revoir to his Australian fans in Perth, of all ...
U.S. News & World Report

Trade Adds Slightly to Australia's Q2 Growth, but Government Spending Underwhelms

SYDNEY (Reuters) -Australia's international trade added only slightly to economic growth in the second quarter and government spending made no contribution at all, leading some analysts to lower their ...
TTG Asia

Choice Hotels adds three new properties in Australia and New Zealand

Choice Hotels International has added three properties to its portfolio in Australia and New Zealand, including Comfort Inn ...