Which Mini Brand toy is best? Mini Brands miniaturizes everyday items into realistic pint-size models that people are obsessing over. Thanks to TikTok, Mini Brands went viral in 2019, attracting the ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Unpack minis from Build-a-Bear Workshop, ZURU, Carebears, ...

When the 5 Surprise Mini Brands from Zuru first hit stores last year, fans of all ages fell into a whole new miniature world, collecting tiny replicas of their favorite household items. This go-around ...

Wed, October 9, 2024 at 6:45 PM UTC Our compulsion for miniatures knows no bounds, so we’re psyched about this Mini Brands advent calendar that hides the cutest surprises. ZURU, the company behind ...

Is there anything that exemplifies late-stage capitalism better than this? One of the hottest toys right now is a plastic sphere called 5 Surprise Mini Brands. Children buy it (for anywhere between $5 ...

From Polly Pocket reboots to pint-sized fast-food replicas, mini collectibles have become one of the most powerful drivers in ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Zuru's Mini Brands line, featuring miniature grocery store ...

TikTok is making one toy go viral this holiday season. From toymaker Zuru, 5 Surprise Mini Brands are this season's holiday hit, thanks, in part, to the viral power of social media. The toy comes as a ...

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