The latest data from Viator, an online travel agency for travel experiences, offers a window into evolving travel habits. Why it matters: The data suggests that some consumers prioritize unique, ...

Classic Vacations today announced that it will join forces with travel experience company Viator to launch a range of global tours and activities. Travel advisors will be able to shop the extensive ...

This isn't the first time Amazon has tried to bring voice-activated bookings to hotels. But in a collaboration with Viator, guests will be able to book over 300,000 travel experiences directly from ...

Is Amazon travel's newest metasearch site? Amazon Prime Day is fast approaching -- which, historically, wouldn't mean much in terms of news for the travel industry. But this year, Amazon has a ...

Tripadvisor has been touting the strength of its Viator brand for more than a year, and the fourth quarter and full year 2022 financial results put solid numbers behind that. In 2022, Viator brought ...