In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

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Discord has started testing unskippable, reward-based video ads — marking its most aggressive move yet into monetization outside of its Nitro subscriptions. The ads pause if users tab away, ...