J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

Experiential e-commerce company Obsess launched a new offering on Tuesday, Ava by Obsess, which gives brands the ability to build their own virtual stores and customizable 3D e-commerce experiences.

Alongside other major brands experimenting with virtual reality, direct-to-consumer athleticwear brand Alo Yoga has opened a virtual store that offers digital styling services, beauty and wellness ...

It’s early, but the metaverse has emerged as a new frontier for brands to explore new technological boundaries and connect with customers in novel ways. According to a study by McKinsey, 59% of ...

Don’t worry if you don’t make the cut; you can still work there for free. Don’t worry if you don’t make the cut; you can still work there for free. is a former weekend editor who covered tech and ...

Having to get up and go to the store to shop is a mere option due to the power of the Internet and nearly every retailer having a website and mobile app. But for some people, an in-person shopping ...

A fashion designer who created a fully digital look for an emerging pop singer in the video game Fortnite has described it as an "amazing opportunity". Holly New, who recently completed a master's ...