Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Walmart's new "Who Knew?" campaign, starring Walton Goggins ...

Walmart Inc is aggressively expanding its advertising business after years of stuttering progress, even as a proposed deal to buy a stake in video-sharing app TikTok remains stuck in limbo.

Ensuring its ad segment remains a robust profit driver could be important for the big-box retailer as it contends with the impact of tariffs. Walmart leadership’s cautionary comments on price hikes as ...

Walmart is eliminating some roles and “evolving the structure” of its U.S. retail media arm, Walmart Connect, according to an internal memo to associates reviewed by Marketing Dive. Changes to the ...

In some of their first comments since Walmart acquired smart-TV maker Vizio for $2.3 billion, executives at both companies discussed the path to the deal, the integration process and a joint ...

Walmart has rather predictably launched its own fall sale event to counter Amazon’s Prime Big Deal Days, with hyped discounts ...