The days when companies were content to have a great-looking, functional and heavily trafficked Web site are long gone. Today, a Web site must deliver measurable results. That reality has created a ...

Business intelligence tools can help your small business decrease costs and operate more efficiently. Learn how you can use BI for data analysis.

Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

More than one third of the Web analytics market will be upgrading, replacing or deploying systems in the next 12 months, which will create new opportunities for application vendors, according to a ...

Data analytics should be top of mind for every advertiser, but building a successful and effective analytics team can be challenging. Google marketing and analytics leaders break down key principles ...

Google raised eyebrows again with its latest acquisition, the purchase of a privately held software firm that specializes in Web analytics. The search engine giant said it bought San Diego, California ...

Portland, OR , July 02, 2020 (GLOBE NEWSWIRE) -- As per the report published by Allied Market Research, the global web analytics marketgarnered $2.63 billion in 2018, and is estimated to reach $10.73 ...

In today’s world, effective business leaders must be willing and able to embrace data-driven decision making. With the BC MBA’s data analytics sequence, you’ll master the skills necessary to ...