Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...
Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...
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Entrepreneurs love these 18 tools for conducting market research
Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.
Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...
Entrepreneurship has always been a mix of intuition and evidence. AI doesn’t replace either—it accelerates the loop between them. What once required a team, a research budget and a quarter of your ...
H Höckel’s latest guidebook on market research, ’Through Your Customer’s Eyes’, focuses even more on CX, customer satisfaction and successful customer journeys. We’ve moved from putting the customer ...
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Start-ups in general have limited resources (time, funds, people), so making decisions with as little risk as possible is crucial. For disabled entrepreneurs, there may be additional challenges, such ...
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