One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

As wine sales continue to climb in the U.S., vintners are incorporating augmented reality and other innovations in wine label design. Last year the wine industry filled 717,866,271 bottles, according ...

The Business Journal asked key professionals about what’s hot for wine packaging design, particularly how a global movement by governments and consumers toward environmental sustainability is ...

Oregon State University marketing professor and former adidas executive Keven Malkewitz and a colleague in Germany studied consumer reactions to 160 different wine bottles and labels. How did the ...

While the words "antique" and "wine" are rarely seen side by side, the category of wine collecting is one of the few collectible areas attracting the attention of millennials. With their taste for ...

The role of wine labels in selling wine has increased significantly over the past three decades. ‘In the ’70s and ’80s, not a very designed label would not off-put a person, if they were looking for a ...

When purchasing a bottle of wine, are you more likely to go for the tannins inside the bottle or the stunning visuals that decorate the label? Traditionally, you're supposed to buy wine based on taste ...

Marketing professionals often consider packaging to be a product’s primary means of communication. It communicates explicit and implicit messages to the consumer, particularly through its visual ...

A 2024 study (Ruiying et al.) investigates whether subtle “gender cues” on wine labels (i.e., feminine vs. masculine visual or textual cues) affect how women perceive and respond to a wine. Do ...