As the ever-growing crop of new women’s leagues aim for longevity, the question of team branding — which encompasses the ...

The Women's Professional Baseball League will launch next year, becoming the United States' first pro women's baseball ...

For those of you that haven’t played yet, give it a go and let us know how you get on by emailing us at [email protected] This week, we look at the business of women’s sports and interview the ...

The founder of ONA Creative talks which female athletes are crushing social media, why reputation matters and where brands ...

The Supreme Court this term will finally address one of the most important debates of our time: whether biological men should be allowed to compete in women’s sports. In two upcoming cases, the Court ...

The research shows athletic experience leads to young women being comfortable in showcasing leadership traits.

I went to an Indiana Fever game. I am part of the growing number of sports fans attending a women’s sporting event. Forbes Magazine calls the growth of women’s sports ...

A bizarre and decidedly crude string of incidents has eclipsed the action on the court in the WNBA this week and top figures ...

Kansas City wants to be known as the capital of women's sports. Yes, but: So does Indianapolis. And Dallas. And Columbus. And ...

Female athletes are using social media to increase viewership and seek better sponsorship deals in a field long dominated by ...

And so, Serie A Women will be - along with other leagues ... Cal Raleigh to rest his legs during the final month of the season? Here you can find Yahoo Sports' NFL show lineup, fantasy, betting, and ...

Are you truly a sports fan if you haven’t truly lived until you’ve shouted at a screen surrounded by wings, cold drinks, and the excitement of a close game? It doesn’t matter if you’re a die-hard ...