"As the old saying goes, comparison is the thief of joy," one Reddit user said.

The shift moves Zillow's ad business, Zillow Elevate, from custom onsite campaigns into scalable, off-site media capabilities. Pinterest is its first partner.

Zillow reported a net loss of $4 million on $772 million in revenue in the second quarter. Analysts had expected $21 million in net income on $758 million.

Zillow has grown this year as the company focuses on improving its rentals business and rolls out artificial intelligence tools. Zillow saw its revenue rise 18% in the last quarter.

Zillow slightly upgrades its national home price outlook—predicting that over the next 12 months, U.S. home prices are likely to shift +0.0%. Want more housing market stories from Lance Lambert’s ...

In Dallas-Fort Worth, Zillow is consolidating its lead distribution into a small number of agent teams – and shutting ...

Compass, America's biggest real estate broker, is declaring victory over Zillow as the home search giant tries a new tactic ...