For the first time, streaming services like Netflix and YouTube accounted for more viewer hours than cable TV and broadcast ...

LOS ANGELES (Reuters) -Streaming services, which have been steadily gaining in popularity, have finally dethroned broadcast ...

A new king now reigns in TV land. Streaming has officially surpassed broadcast and cable as a share of total TV viewing, ...

In May, more Americans watched television on streaming than on cable and network television combined, Nielsen said. It is the ...

Streaming services reached a milestone in May as their share of television usage surpassed broadcast and cable TV for the ...

YouTube led the way for streaming services at a hefty 12.5% of viewership. Following that is Netflix, which remains the ...

Streaming services surpassed both cable and network television in total viewership among people in the U.S. for the first ...

Streaming has outpaced the combined share of broadcast and cable TV viewing for the first time ever, according to a new ...

Gauge report found that streaming viewership has outpaced cable and broadcast combined for the first time ever.

Streaming surpassed traditional TV with a record 44.8% share of total viewing in May 2025, according to Nielsen. TV streaming ...

YouTube and Netflix alone command almost as much viewing time as over-the-air networks in May, according to Nielsen.