Kimberly-Clark struck a more than $3 billion deal for its Kleenex and tissue businesses outside of North America as the maker of Scott toilet paper and Huggies diapers aims to focus on more ...

It’s a tissue, but your brain says Kleenex. That’s called genericization or the more easily pronounced proprietary eponyms. Basically, it’s what we call it when a brand name word becomes ...

Kleenex brand facial tissues at a supermarket in Princeton, Ill., in 2014. Daniel Acker / Bloomberg via Getty Images file. March 1, 2024, 11:32 AM EST / Source: Reuters. By Reuters.

$500,000 in school supplies will be awarded to assist educators and schools in low-income communities this back-to-school season Currently, 94% of teachers spend their own money on classroom ...

Kleenex, Huggies parent cuts growth outlook, sees tariffs costing $300 million Provided by Dow Jones Apr 22, 2025, 5:48:00 PM. By Tomi Kilgore .

Kimberly-Clark KMB-1.02 % decrease; red down pointing triangle struck a more than $3 billion deal for its Kleenex and tissue businesses outside of North America as the maker of Scott toilet paper ...

And yet, something wild happened about 10 days after the debacle began. My phone rang. This time it wasn’t a hippie environmental group, my usual fare, but Ken Strassner, vice president of ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Kleenex keeps company among the rare brands ...

There is a reason why Kleenex is the number one selling facial tissue brand in the world – brand salience. When runny noses make an appearance, Kleenex is top-of-mind for most consumers.