Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...

In exchange for dropping its opposition to a trademark filing for a political podcast, Mattel insisted that the show not ...

For toy companies, the quarter preceding the holiday season functions as a preview — with Walmart and Target revealing their ...

Barbie dropped its second Stevie Nicks doll on October 21, and it sold out in less than 24 hours. The Bella Donna doll is one ...

Mattel released its third-quarter financial reports showing that the toymaker's sales and revenue declined for the first time ...

Mattel just released the Stevie Nicks Bella Donna Barbie Doll which you can now buy online at Amazon, Mattel, and Walmart. Shop Stevie Nicks Barbie ...

The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, ...

Get all the details on the Hot Wheels Twin Mill Racer and Barbie Beach House coming to the Mattel Adventure Park, plus a look ...