Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...
The company said it plans to cut around 900 additional white-collar roles globally from a total of approximately 7,000 by the ...
The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...
Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to ...
The company logged third-quarter sales drops of 10.4 percent as new CEO Arthur Hoeld also outlined his plans for the ...
Puma is to cut one in eight office jobs as the German sportswear brand accelerates a turnaround effort under new chief ...
Puma's share price has halved since the start of this year as it loses ground to rivals in an increasingly competitive ...
However, PUMA has to address the fact that it has "become too commercial, which is reflected in muted brand heat, low ...
Sporting-goods company Puma intends to expand its continuing cost-reduction program and said that it aims to return to growth ...
PUMA has unveiled a major shake-up of its brand marketing structure as it looks to strengthen storytelling across product and ...
In Q3 2025, Puma implemented measures to strengthen its base for 2026 and beyond, cutting lower-quality wholesale business, ...
The athletic brand’s reset — announced earlier this year and still in its early stages — touches wholesale, DTC and all ...