Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...

Puma's share price has halved since the start of this year as it loses ground to rivals in an increasingly competitive ...

Puma is to cut one in eight office jobs as the German sportswear brand accelerates a turnaround effort under new chief ...

Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to ...

The company said it plans to cut around 900 additional white-collar roles globally from a total of approximately 7,000 by the ...

However, PUMA has to address the fact that it has "become too commercial, which is reflected in muted brand heat, low ...

Sporting-goods company Puma intends to expand its continuing cost-reduction program and said that it aims to return to growth ...

New chief executive officer Arthur Hoeld said the German activewear firm likely won't return to healthy growth until 2027.

The athletic brand’s reset — announced earlier this year and still in its early stages — touches wholesale, DTC and all ...

In Q3 2025, Puma implemented measures to strengthen its base for 2026 and beyond, cutting lower-quality wholesale business, ...