The European Handball Federation (EHF) has confirmed an extension of its title partnership with Winamax through the 2027-28 ...

Premier Padel and the International Padel Federation (FIP) have appointed Sportradar as their official betting integrity partner.

Cricket Victoria has expanded its partnership with Sharp EIT Solutions, extending the technology company’s role to the Victorian Men’s Team.

Eager to level the series, the West Indies will once again square off against India in the second ODI tomorrow at 2 PM in ...

Honda has signed a championship agreement with Panchshil Realty-backed BB Racing for the third season of the ISRL.

NBA jersey partnerships are increasingly evolving, with Phoenix Suns, Brooklyn Nets and Philadelphia 76ers unveiling multi-year agreements.

Adobe has partnered with the NHL to develop AI-powered experiences, bringing together Adobe’s creative and customer ...

The Premier League is all set to bring a first-of-its-kind fan experience to Mumbai in October at GamingCon Bharat.

Aspect Sports has signed Aman Sehrawat as its first-ever sports brand ambassador, entering into a multi-year association.

Bisleri has renewed its partnership with IRF, continuing as the hydration partner of the F4 Indian Championship and IRL for ...

Cricket Australia has strengthened the commercialisation of its cricket ecosystem by appointing Decimal Data as its betting ...

The national governing body for Rugby in Australia, Rugby Australia has announced a sponsorship extension deal with the British multinational confectionery brand, Cadbury. The deal has prolonged the ...