Veritone has partnered with ATP Media in a multi-year content licensing agreement aimed at unlocking new commercial ...

Kerala Blasters are entering a new phase of their commercial journey as sports-tech consortium Al Fursan is set to acquire ...

The European Handball Federation (EHF) has confirmed an extension of its title partnership with Winamax through the 2027-28 ...

Honda has signed a championship agreement with Panchshil Realty-backed BB Racing for the third season of the ISRL.

Premier Padel and the International Padel Federation (FIP) have appointed Sportradar as their official betting integrity partner.

Cricket Victoria has expanded its partnership with Sharp EIT Solutions, extending the technology company’s role to the Victorian Men’s Team.

NBA jersey partnerships are increasingly evolving, with Phoenix Suns, Brooklyn Nets and Philadelphia 76ers unveiling multi-year agreements.

The Premier League is all set to bring a first-of-its-kind fan experience to Mumbai in October at GamingCon Bharat.

Eager to level the series, the West Indies will once again square off against India in the second ODI tomorrow at 2 PM in ...

Adobe has partnered with the NHL to develop AI-powered experiences, bringing together Adobe’s creative and customer ...

Aspect Sports has signed Aman Sehrawat as its first-ever sports brand ambassador, entering into a multi-year association.

Bisleri has renewed its partnership with IRF, continuing as the hydration partner of the F4 Indian Championship and IRL for ...