The effort, part of an advertisement for the printer and computer brand HP, is an effort to bring the brand “into local ...

The organization, formerly Boy Scouts of America, has been doing more digital marketing and leaning into athlete partnerships ...

In such an intense climate, some CMOs may be feeling the pressure to make their marketing dollars work harder. Marketing ...

The NFL is a giant when it comes to TV viewership, crushing its competition like Los Angeles Rams defensive end Myles Garrett does against pretty much any quarterback he’s up against. Of the top 100 ...

Jokes about using a rotisserie-chicken bag as a purse led to a real product that sold out in less than two hours, the ...

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here ...

Clean Creatives, a collective of PR agencies and professionals who have pledged to not work with fossil fuel companies, is ...

While the players compete to advance in the playoffs, the team’s marketers are doing their part to help the 30th season of ...

The company, which first began testing ads in the US in February, rolled out a new visual ad format, new measurement tools, and new brand suitability capabilities for ChatGPT Ads around the conference ...

It feels like everything is getting more expensive these days. For some advertisers, Meta ads are among them. In recent months, CPMs and PPAs on Meta, which is investing heavily in AI models and data ...

Resilience is the word of the moment in the auto industry. That, and “affordability” (or lack thereof)—two concepts that might seem at odds were it not for the K-shaped economy and the simple fact ...

Everything is getting smaller—and no, we’re not just talking about shrinkflation. Minis, brand marketers told us, allow brands to introduce themselves to new customers, particularly Gen Z and ...