Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

Produced by Johannes Leonardo, the campaign celebrates the Superstar sneaker and features Samuel L. Jackson, Missy Elliott ...

The integration includes key placements on the CTV platform, a voice query activation and a content hub all themed around the ...

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince ...

While currently dedicated to gaming brands, the Mobile Conversion product will soon expand to verticals including travel, QSR ...

Macroeconomic volatility and the loss of large accounts led the group to cut its 2025 outlook, but it remains to be seen how ...

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have ...

The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens ...

The ready-to-heat rice marketer, previously known as Uncle Ben’s, is also launching a new platform that shows how it unites ...

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

The General Road Test Royale makes use of The Glitch, a Fortnite space by Twitch that brands can customize. The General ...

The mutual decision to withdraw the award follows the discovery that Brazilian agency DM9 simulated real-world events and ...