Panda Express is expanding its Roblox and Fortnite marketing after campaigns boosted brand awareness and purchase intent.

Retailers are taking different approaches to AI shopping agents, balancing wider access with control over data, loyalty, and ...

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Different generations have varying shopping habits with changing retail trends only adding to the contrasts in how consumers discover, research, and purchase products. At the heart of evolving trends ...

Pattern has added advertising in ChatGPT to its campaign management platform, allowing brand partners to run campaigns on the AI service alongside activity on other digital channels. The ecommerce ...

Best Buy is North America’s leading consumer electronics retailer, reaching more than 200 million customers across its stores, marketplace, online channels and retail media. With such a large customer ...

Augmented reality (AR) technology company, Banuba, is changing the way people present themselves, but not in any traditional sense. The company now offers “virtual try-on technology to online stores,” ...

OpenAI is expanding advertising across ChatGPT, but marketers using the platform say its campaign tools remain limited compared with those available from Google and Meta. The question is not only ...

Almost half (49.6%) of all internet traffic in 2023 was driven by bots – a 2% increase from the previous year, marking the highest level since cybersecurity firm Imperva began monitoring in 2013. This ...

US retailers are seeing stronger website performance from shoppers referred by large language models, according to May 2026 data from Adobe Analytics. Retail traffic from AI sources rose 138% year on ...

A PXA Stealer campaign that works through LinkedIn interactions has been found to be active, targeting jobseekers in the US, Sweden, Bangladesh, India, and the Netherlands. LinkedIn is popular among ...

AI is changing search, shifting it away from short keywords toward longer, more detailed questions, and that change is starting to affect how ads are shown and how brands are discovered. At a recent ...