Worldwide retail media investment will reach $177.7bn in 2025 (+14.8%) before rising to $201.6bn (+13.5%) the following year – equivalent to 16.3% of all global ad spend. Amazon – whose ad business ...

Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, according to data from Activision Blizzard Media. At the IAB UK Gaming Digital ...

Lifebuoy, a soap brand, aimed to promote safe family reunions during Tết 2024 in Vietnam by addressing the trend of overworking among young adults and emphasizing the importance of health and ...

Telcos often face endless complaints, and Unifi was seen as the indifferent old man among hip startups. To disrupt this perception, we introduced the Virtual Intelligence Creator (V.I.C) to analyze ...

Canadians have a lifelong habit they need to break: cleaning their butts with Mother Nature. We set out to reframe bidets - from European, obscure and misunderstood, to the most intimate and ultimate ...

Facing tough economic conditions and a dwindling donor base, Centraide defied expectations by achieving a record 3.4% year-over-year fundraising growth, exceeding targets by 8.4%. By innovatively ...

Post pandemic, consumers have returned to dine-in restaurants, resulting in fewer transactions and active users. To court users back to GrabFood, we realised that the way in was to win foodies and ...

With the home Internet category at peak penetration and competitors flooding the market with promotions, Time struggled for attention by refusing to engage in price wars. Instead, Time adopted a ...

In 2023, White Ribbon broadened their mission of educating men/boys about gender-based violence. Working with 2SLGBTQI+ community partners with lived experience, we looked closer at how hate and ...

As competitors bottomed-out prices and flooded with promotions, Time struggled to get attention. Instead, Time adopted a counter-category approach and boldly chose to reclaim tech leadership by ...

Heinz is a household name across the globe. However, the brand faces a different market in China. The penetration rate of the ketchup category is 35.8% [1], which means many Chinese consumers don't ...

KFC's Fry Funeral stands out as a prime example of effective marketing, turning a negative product perception into a successful relaunch. The crux of the campaign was highlighting KFC's new fries by ...