The company announced its plans for the TV app at a Made on YouTube event in New York on Wednesday, according to The Hollywood Reporter. The updated interface will better organize content into season and episode distinctions like you’d see on any other platform,

YouTube is making a series of product updates, many of which incorporate AI to make content creation easier. Why it matters: The platform is working to ensure its dominance in user-generated video content while its competitor TikTok is in peril and its parent company faces larger issues in court.

YouTube dominates streaming competitors in terms of ratings, but that doesn’t mean it’s afraid to use their most successful user interface tactics. YouTube continued to beat all other video streaming platforms in ratings in the month of August,