CNET

Amazon's Alexa Plus Confounds Chris Hemsworth in Big Game Ad as the AI Tool Launches

Alexa Plus is aiming higher with a new superhero Super Bowl spot and a US-wide launch, including a free version for any app user.

Is your Alexa different? Recent upgrade brings new voices, features

Amazon rolled out an automatic upgrade to its Alexa virtual assistant. Alexa+ has new voices and new features.

OpenAI models could help power Alexa as part of Amazon investment deal

The collaboration is being discussed as part of Amazon's ongoing talks to invest up to $50 billion in OpenAI, according to a source familiar.

Hey Alexa—Amazon may be teaming up with OpenAI. Here’s why that matters

Amazon had been using a mix of its own models and those from OpenAI rival Anthropic to power Alexa+. Will a pivot to OpenAI's tech finally deliver an updated Alexa that wows users?

Amazon users now have three ways to access Alexa Plus — but they don't have to

Amazon has announced that Alexa Plus is leaving early access and is now generally available to US users. The corporation is now offering three ways to access the enhanced Alexa: Alexa Plus with Prime: If you have Amazon Prime, you’ll have free and unlimited access to the assistant and all of its capabilities.
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Chris Hemsworth Thinks AI Is Trying To Kill Him in Amazon's Super Bowl Ad

Amazon bets on celebrities and humor to promote Alexa+.
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8 Alexa settings you need to switch off if you have an Amazon device

8 Alexa Settings You Need to Switch Off If You Have an Amazon Device