In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ads, and video on mobile, desktop, tablet, and connected TV (CTV). This ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Jeremy Swift is the cofounder and CEO of Cordial, an advanced cross ...

Innovative retailers are breaking new ground through the use of cross-channel technologies. These companies are setting the stage for a new retail playing field where cross-channel techniques cannot ...

Stories have always been vehicles via which we communicate and perceive truth. But more than ever before, stories are taking center stage in the consumer marketplace, enabling brands to forge ...

Cross-channel marketing is a crucial element of any digital marketing strategy. It can streamline your digital marketing efforts while providing a better customer experience and improving your profit.

Today the term "cross channel marketing" is old news for marketers. At least it better be. According to one report, in this year alone successful marketers are nearly 35 times more likely to use cross ...

Tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence is a “necessity”. This is according to CleverTap, the all-in-one engagement platform, ...