When you decide to promote your small business through direct mail, you have two choices: Rent a list or build your own. A rented list can only be used once, and can be expensive. If you build your ...
In this post, Karen M. Wenning of Suttle-Straus in Waunakee, Wis., highlights frequently asked questions about direct mail lists. Businesses typically know what their existing customers “look like." ...
Combine direct mail and email lists in an effort to merge the two marketing campaigns to save time and create a consistent messaging experience for your audience. Look into an email append, which ...
In 2025, direct mail got smarter as marketers embraced intentional strategy. Here are 10 lessons to help boost your results in 2026.
Direct mail, whether it's through the U.S. Postal Service or electronically by email, remains a viable choice for getting your marketing message directly in the hands of potential customers. The ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. With two decades of experience in the direct mail industry ...
A collection of names and addresses used by a company to send material to multiple recipients. On the internet, mailing lists include each person's e-mail address rather than a postal address. No ...
Paula Chiocchi is CEO of Outward Media, Inc., a leading provider of multi-channel marketing data that drives business growth and success. Almost everyone has an address and almost everyone also has an ...
In 2020, digital marketing is expected to be more significant than ever, thanks to the unstoppable development of artificial intelligence, augmented reality, and other technologies. But this is not to ...
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