In a recent press release, Gatorade announced it will be expanding its portfolio with an all-new sports drink. Gatorlyte ...

Gatorade Lower Sugar and Gatorlyte Longer Lasting are two new products in the Gatorade Advanced Hydration System. Of the ...

Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated ...

The brand is revamping hydration with latest changes. Sources: PepsiCo, Fortune, Beverage Industry ...

PepsiCo will remove artificial colors from three of its top Gatorade flavors this fall, as part of a larger refresh that ...

The fruit punch, lemon-lime and orange varieties of the Gatorade Thirst Quencher and Gatorade Zero drinks will no longer ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on ...

Gatorade is changing its iconic recipe in an attempt to please United States Health and Human Services secretary Robert F. Kennedy Jr.

Gatorade beverages are switching from artificial food coloring to plant-based dyes this year, marking a win for the Make America Healthy Again movement, which has sounded the alarm about the health ...

What did Gatorade get when they smashed together Glacier Cherry with Glacier Freeze? Some earned media, at the very least.

Like the other 2025-26 Gatorade Player of the Year winners, Dudek is now among the elite. Past Gatorade National Girls Cross ...

The Jacksonville Jaguars and Gatorade are continuing to fuel the game in Northeast Florida. In March, more than 60 boys ...