Jake Burton Carpenter’s legacy has lived on through Burton Snowboards and its riders since his death in November 2019. Now, that legacy is stamped on a group of boards ridden by riders in the Olympics ...

Add Yahoo as a preferred source to see more of our stories on Google. Jake Burton’s voice resonated across snowboarding, from the founding of his company in 1977 through his passing in 2019. During ...

The CEO of Burton got his start answering customer service calls. Now, after 29 years at the company, he’ll move on to the next chapter. Lacy became CEO in February 2020. Donna Carpenter, the owner of ...

LIVIGNO, Italy — There might not be snowboarding at the Olympics — or snowboards at all — if it weren’t for an entrepreneur named Jake Burton. And, in what feels like more than your garden-variety ...

Burton is ready to tell its story more loudly. The Vermont-based brand best known for its snowboards has hired a new chief merchandising officer and chief marketing officer as it moves to translate ...

LIVIGNO, Italy (AP) — There might not be snowboarding at the Olympics — or snowboards at all — if it weren’t for an entrepreneur named Jake Burton. And, in what feels like more than your ...