Milk Makeup, known for its multifunctional and "clean" beauty products, has launched a storefront on Amazon. The brand's popular products, including the Cooling Water Jelly Tint and Hydro Grip Primer, ...

A full set of those viral sticks from the Gen Z-loved brand is finally marked down — and shoppers swear the formula lives up to the hype.

Earlier this month, Milk Makeup expanded their line into Ulta Beauty stores across the country and online. Ranging in price from $20-$52, Milk Makeup’s full assortment of over 150 products is ...

The video featured TikTok user Neetie (@itsneetie), who said, “I have a bone to pick with Milk Makeup.” She then took out a makeup highlighter she purchased when the company first came out. She said ...

Halloween came early with Milk Makeup’s new candy-esque launch. The Cooling Water Jelly Tint Collection has added two more shades, and you can shop them at Sephora or direct from MilkMakeup.com for ...

Milk Makeup is shaking up its retail footprint. The color cosmetics brand, best known for buzzy offerings like its Hydro Grip ...

Any beauty fan worth their weight in lip gloss knows that packaging has a way of pulling you in (and, yes, often making up a ...

Waldencast, the owner of Milk Makeup, has outlined plans to get the brand back on track in 2026, as new launches and retail ...