Nike faces backlash over a Boston Marathon ad critics called 'pace shaming.' The company pulled the sign and promised to do ...

Backlash from racers led the brand to replace its advertisement.

The 2026 Boston Marathon is set for Monday, April 20. Ahead of the Boston Marathon, Nike put up an ad: "Runners welcome, ...

Nike yanked a Boston Marathon ad that mocked “walkers” following accusations of “pace shaming” and excluding athletes with ...

The sneaker and apparel giant’s ad, at its store on Boston’s Newbury Street ahead of the city’s iconic marathon today, ...

Nike replaced its controversial "walkers tolerated" sign near the Boston Marathon finish line, according to the company.

Nike was reportedly forced to remove an "offensive" ad before the Boston Marathon on Monday. Monday, April 20 is Patriots' ...

Nike faced backlash over an ad for the Boston Marathon, with runners criticizing the "Walkers tolerated" sign. It has since ...

A storefront slogan meant to energize Boston Marathon week instead ignited backlash, with runners calling it exclusionary and ...

Nike sparked backlash just ahead of the Boston Marathon after unveiling an ad that many interpreted as dismissive toward participants who don’t run the race at full speed, but may walk instead, ...

A runner staggers, falls, staggers and falls again. Another runner stops to help him. Then a second runner helps lift him.

The ad lasted just a day after blowback for its lack of inclusivity.