Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and scalable ...

New asset and channel reporting improvements are rolling out to Google Ads Performance Max. This update should make it easier to optimize budgets, identify underperforming elements, and maximize ROI ...

Google Ads seems to be rolling out new asset-level conversion data in Performance Max reporting and campaigns. You can use the conversions and conversion value columns to get an overview of asset ...

This week’s PPC Pulse covers AI Max insights, Cyber Monday performance, and a new Google Ads asset with takeaways for ...

Back in May, Google said it will be giving advertisers more visibility into the search partner network with channel reporting ...

Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation. Retailers can now test ...

Innovation from Google this year positioned brands to tackle what comes next with greater transparency and capabilities, ...

In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising. Fast forward, and machines now perform the more granular and ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...