The Rolex Pepsi is officially gone. On Tuesday at Watches and Wonders in Geneva, the Swiss watchmaker confirmed it had pulled the GMT-Master II ref. 126710BLRO from its catalog, ending the run of one ...

Rolex has discontinued all GMT-Master II models with the red-and-blue ‘Pepsi’ bezel, alongside other notable cuts, in a move that could reshape secondary market dynamics. The decision comes as the ...

After much speculation, Rolex has finally discontinued its iconic GMT-Master II "Pepsi" pilot's watch. According to reports, the decision was made following years of manufacturing difficulties ...

A classic Rolex watch model has been discontinued this year, and some collectors may get to cash in on a surge in demand. The Rolex GMT-Master II with a red-and-blue bezel is also known as the "Pepsi" ...

That’s because, along with the steel Daytona and steel Submariner, the steel Pepsi “is one of the most popular models Rolex has ever made,” Paul Altieri, CEO of Bob’s Watches, tells Robb Report. “It’s ...

There is no shortage of Rolex watches that fit the definition of “desirable.” But I’m not here to talk about the business practices of Rolex authorized dealers — that topic has been covered ad nauseam ...

The news comes as no surprise to those in the know. Five industry experts we interviewed ahead of Watches and Wonders predicted the Crown would nix the Pepsi. Speculation of a discontinuation has been ...