Why Sweden is hoping tourists will get bored when they visit - The country is promoting empty itineraries and ‘embracing the ...

Since its founding in a cellar on Sweden’s High Coast in 1960, the durable outdoor gear brand Fjällräven has made a name for itself by its sustainability mission and accomplishments. Over the decades, ...

A sauna in Swedish Lapland for better sleep quality, or cold plunges in the archipelago for improved circulation? Two out of three respondents in a new international survey would be open to spending ...

Sweden launches a playful campaign urging travellers to slow down, unwind, and embrace boredom in its peaceful, nature-filled landscapes this winter.

The Petit Palais is the place in Paris to find exhibitions of painters that one might otherwise miss. Recently, a talented writer, whose art reviews have been published in her original French in The ...

The MarketWatch News Department was not involved in the creation of this content. A new research-backed initiative sees physicians recommending trips to Sweden for the health benefits. STOCKHOLM, Sept ...